Rudbeckia 'Treasure Trove'

Rudbeckia 'Treasure Trove' CPBRAF PP36594 is a shining gem in the world of perennial gardening, offering unrivaled vigor, resilience, and radiant golden blooms that truly set it apart. This Proven Winners selection delivers season-long color from summer through fall, with prolific flowering that attracts pollinators while requiring minimal maintenance. The compact, mounding habit makes it perfect for borders, containers, and mixed plantings, while its exceptional drought tolerance and disease resistance mean you'll spend less time fussing and more time enjoying your garden. Plant Factory Direct is proud to feature this standout variety—a centerpiece for sunny landscapes and an easy-care favorite for gardeners of all skill levels seeking reliable, long-lasting beauty year after year.

Distinctive Bloom and Bold Color

'Treasure Trove' lives up to its name with a bounty of large, star-shaped, golden yellow flowers. Each bloom features a classic deep-black central cone, creating eye-catching contrast and a blast of cheery color from midsummer into early fall. The impressive flowers completely blanket the plant thanks to its exceptionally well-branched stems, ensuring a prolonged and continuous display throughout the season—guaranteed to catch the attention of pollinators, neighbors, and passersby alike. 

Growth Habit, Size & Landscape Appeal

This Rudbeckia hybrid forms a substantial, mounded clump of robust foliage, standing 32–36 inches tall with an equally impressive spread of 36–42 inches. The dense canopy creates visual mass in garden beds, borders, and containers, making 'Treasure Trove' perfect as a focal point or as part of cottage and prairie style plantings. Large, healthy leaves surround every stem, providing a lush, green backdrop that highlights the vivid blooms. 

Disease and Critter Resistance: No-Fuss Longevity

A hallmark of 'Treasure Trove' is its outstanding resistance to Septoria leaf spot, a common issue with Black-Eyed Susan's, with no damage noted after six years of trials. This means healthier, more attractive foliage throughout the growing season—no more unsightly spots or stress for gardeners. Beyond disease resistance, 'Treasure Trove' is reliably deer- and rabbit-resistant, making it a low-maintenance solution even in areas plagued by garden grazers. 

Easy Care for All Gardeners

Whether you’re just starting out or a seasoned horticulturist, 'Treasure Trove' makes gardening simple:

• Thrives in full sun (over six hours daily), but tolerates partial shade (four to six hours). More sun means the best flowering.

• Adaptable to a broad range of soils (acidic, neutral, or alkaline). Prefers well-drained soil but is not picky about fertility.

• Water needs are low to average once established. Water regularly in the first season, then enjoy drought tolerance.

• Deadhead spent flowers to stimulate ongoing bloom; leave dried seed heads for winter interest and as a bird food source.

• Cut back old foliage in late winter or early spring as new growth emerges.

• Suitable for USDA hardiness zones 4–9, offering cold-hardiness for most regions. 

Ecological & Design Value

Rudbeckia 'Treasure Trove' is a magnet for pollinators, welcoming bees, butterflies, and songbirds to create a flourishing, wildlife-friendly garden that thrives with natural activity. This versatile perennial excels in mass plantings, borders, containers, and rain gardens, where its cheerful golden blooms and exceptional hardiness deliver continuous color from summer through the first frost. The plant's proven disease resistance and low-maintenance nature mean you'll enjoy spectacular results without constant care, while its compact growth habit fits seamlessly into any landscape design. Whether you're a seasoned gardener or just starting out, this award-winning Proven Winners variety transforms ordinary spaces into vibrant pollinator havens. Experience the difference that superior genetics and reliable performance bring to your garden—order Rudbeckia 'Treasure Trove' from Plant Factory Direct today and discover why gardeners everywhere are choosing this golden treasure for lasting beauty and ecological impact..